First attempt at a new logo


#1

Hey folks,

Attached you will find the first draft of the new Jitsi logo. Basically
the idea is to show the first three letters: J, I and T and to make them
also appear like the cyrillic letter Ж (phonetic equivalent for J). The
small loop at the bottom right is supposed to slightly remind of the
cable that goes out of an old-style telephone receiver.

So, while we are sure to want to use the mix between the JIT letters and
Ж and somehow use a wire somewhere (because jitsi means wires in
Bulgarian), we are not really decided yet whether the attached SVG is
exactly what we want.

Therefore, if you feel you could improve the attached svg in some way,
then please do :). We'd like to print some stuff announcing the name
change on Monday and use the materials on FOSDEM, so you have the entire
weekend.

Cheers,
Emil


#2

Just to give some feedback from a US perspective... Neither the logo nor the new name communicate anything to me. While the name SIP-Communicator has clear identity and purpose. Since the name is set, I recomend a logo that clearly shows something to do with communication.

      Lee

···

On 01/27/2011 05:24 AM, Emil Ivov wrote:

Hey folks,

Attached you will find the first draft of the new Jitsi logo.


#3

But a name is supposed to be something to help people easily remember a person / place / concept. If it has no relevancy, it might as well be some random characters on a keyboard. And that does not work for people... Just walk around the office and see how many "secure" passwords are posted on the monitors.

Of course I still do not understand why the name is changing. And this is after using Google and the website to try and find out...

I love the tool, but it is essentially unknown to the public. For example;
http://ubuntuguide.org/wiki/Ubuntu:Maverick#Videoconferencing_and_VOIP
No jitsi, no Blink... And yet, both have ubuntu repos...

I am just looking for a way to increase mindshare, which is what I believe to be our biggest issue right now. This is a hard project to find. I had been searching for months, and I am technically inclined. I only found it via a private e-mail from a contributer on a different list...

Perhaps if someone can tell me the rational behind jitsi, and what it means? Then I might be able to come up with a logo concept that could be more relevant... Right now I am thinking a logo of a kind of visual pun. A styalized version of one of these vehicles, on the ocean... http://www.travelblog.org/Photos/776766 http://www.oldwoodies.com/img/bus/hawaiian_jitney.jpg http://3.bp.blogspot.com/_qriyC0nEIDs/S8Ncpyt-NtI/AAAAAAAAByw/HAw4wGsDPxI/s1600/jitney.jpg
jit-sea... Yes, a tad tacky, but this is my first pass...

Also, please understand that I am not trying to pitch a fit and throw stones. I am trying to clearly define a issue I believe the name has, and propose solutions to the project. I just want to make sure I don't come off as a ranting madman, complaining about everything. :slight_smile:

      Lee

···

On 01/27/2011 08:46 AM, Emil Ivov wrote:

On 27 janv. 2011, at 15:14, Lee Sharp<leesharp@hal-pc.org> wrote:

On 01/27/2011 05:24 AM, Emil Ivov wrote:

Hey folks,

Attached you will find the first draft of the new Jitsi logo.

Just to give some feedback from a US perspective... Neither the logo nor the new name communicate anything to me.

Oh yes, I should have probably mentioned that this is not what we are going for. It is important for us that once people have seen it they easily remember, and later recognise it as something associated with our project.

Simplicity is hence much more important than being able to guess what the project actually does.

The same goes for the name.


#4

That signature is bad without the PH

Regards,

Dimitri Street.

···

-----Original Message-----

From: Lee Sharp [mailto:leesharp@hal-pc.org]

Sent: 27 January 2011 13:14
To: dev@jitsi.java.net
Subject: [jitsi-dev] Re: [] First attempt at a new logo

On 01/27/2011 05:24 AM, Emil Ivov wrote:

Hey folks,

Attached you will find the first draft of the new Jitsi logo.

Just to give some feedback from a US perspective... Neither the logo nor the new name communicate anything to me. While the name SIP-Communicator has clear identity and purpose. Since the name is set, I recomend a logo that clearly shows something to do with communication.

      Lee
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#5

Hey Lee,

На 27.01.11 17:28, Lee Sharp написа:

Simplicity is hence much more important than being able to guess what the project actually does.

The same goes for the name.

But a name is supposed to be something to help people easily remember a
person / place / concept. If it has no relevancy, it might as well be
some random characters on a keyboard.

You mean like ... skype?

And that does not work for people...

Well I don't know about that ... :slight_smile:

Sorry, couldn't resist the joke :). The thing is that I'd really like to
avoid debating the new name. Consider it set in stone. There is
virtually no way everyone would like it, whatever it is and that was
clear during the off-list exchanges we've had on the matter.

Hence, the decision needed to be dictatorial and as such it is not
subject to discussion :slight_smile:

[snip]

Of course I still do not understand why the name is changing. And this
is after using Google and the website to try and find out...

[snip]

Perhaps if someone can tell me the rational behind jitsi, and what it
means? Then I might be able to come up with a logo concept that could
be more relevant...

Check this out: http://goo.gl/Y2nlA

I am just looking for a way to increase mindshare, which is what I
believe to be our biggest issue right now.

Yup, agreed!

This is a hard project to
find. I had been searching for months, and I am technically inclined.
I only found it via a private e-mail from a contributer on a different
list...

Agreed again!

Right now I am thinking a logo of a kind of visual
pun. A styalized version of one of these vehicles, on the ocean...
http://www.travelblog.org/Photos/776766
http://www.oldwoodies.com/img/bus/hawaiian_jitney.jpg
http://3.bp.blogspot.com/_qriyC0nEIDs/S8Ncpyt-NtI/AAAAAAAAByw/HAw4wGsDPxI/s1600/jitney.jpg
jit-sea... Yes, a tad tacky, but this is my first pass...

Okay, thanks! Keep this coming guys, feedback is much appreciated!

Also, please understand that I am not trying to pitch a fit and throw
stones. I am trying to clearly define a issue I believe the name has,
and propose solutions to the project. I just want to make sure I don't
come off as a ranting madman, complaining about everything. :slight_smile:

Not at all Lee! I am grateful for your comments regardless of whether or
not I agree with all of them.

Cheers,
Emil


#6

Purely for the purposes of gathering the opinions of all willing to
share their thoughts and without being able to provide an alternative,
I'd like to share that I found the following issues with the proposed
logo:

- My first impression was that these three were a family in a
problematic relationship who have turned their backs to each other.
Hence I felt it expressed a lack of communication.

- Overall, it seems too schematic without really occupying half of the
image. I compare it to the monolitic shapes of Skype, Google Chrome,
Firefox, Windows Live Messenger.

- I don't seem to be able to notice any of the modern high-quality
icon effects and alive colors we see in Mac OS X, Windows 7 and
Ubuntu. In other words, the propsed logo seems old fashioned to me.


#7

Hi

I think the logo works and catch the objective to be just something easy and immediate to remember, i also don't believe in meaning associated to a logotype.

Congratulation..

Fabo


#8

So, it appears we have reached rough consensus on keeping the old logo
with the new name, at least for a while.

Thanks to everyone for their feedback and see you all at FOSDEM!

Emil


#9

FWIW, I love the new name -- it's very catchy and appealing.

Peter

···

--
Peter Saint-Andre
https://stpeter.im/


#10

As a lurker, I can say the name doesn't bother me...and I agree that just like Skype, people will get used to it if the project becomes more popular/visible...

However, the proposed logos didn't do much for me. :frowning:

-> richard

···

On 1/27/11 12:23, Emil Ivov wrote:

Hey Lee,

На 27.01.11 17:28, Lee Sharp написа:

Simplicity is hence much more important than being able to guess what the project actually does.

The same goes for the name.

But a name is supposed to be something to help people easily remember a
person / place / concept. If it has no relevancy, it might as well be
some random characters on a keyboard.

You mean like ... skype?

  And that does not work for people...

Well I don't know about that ... :slight_smile:

Sorry, couldn't resist the joke :). The thing is that I'd really like to
avoid debating the new name. Consider it set in stone. There is
virtually no way everyone would like it, whatever it is and that was
clear during the off-list exchanges we've had on the matter.

Hence, the decision needed to be dictatorial and as such it is not
subject to discussion :slight_smile:

[snip]

Of course I still do not understand why the name is changing. And this
is after using Google and the website to try and find out...

[snip]

Perhaps if someone can tell me the rational behind jitsi, and what it
means? Then I might be able to come up with a logo concept that could
be more relevant...

Check this out: http://goo.gl/Y2nlA

I am just looking for a way to increase mindshare, which is what I
believe to be our biggest issue right now.

Yup, agreed!

This is a hard project to
find. I had been searching for months, and I am technically inclined.
I only found it via a private e-mail from a contributer on a different
list...

Agreed again!

Right now I am thinking a logo of a kind of visual
pun. A styalized version of one of these vehicles, on the ocean...
http://www.travelblog.org/Photos/776766
http://www.oldwoodies.com/img/bus/hawaiian_jitney.jpg
http://3.bp.blogspot.com/_qriyC0nEIDs/S8Ncpyt-NtI/AAAAAAAAByw/HAw4wGsDPxI/s1600/jitney.jpg
jit-sea... Yes, a tad tacky, but this is my first pass...

Okay, thanks! Keep this coming guys, feedback is much appreciated!

Also, please understand that I am not trying to pitch a fit and throw
stones. I am trying to clearly define a issue I believe the name has,
and propose solutions to the project. I just want to make sure I don't
come off as a ranting madman, complaining about everything. :slight_smile:

Not at all Lee! I am grateful for your comments regardless of whether or
not I agree with all of them.

Cheers,
Emil


#11

From a marketing perspective, until you are ready to be the next 5-million-downloads a day (or the equivalent in a smaller market), I think it's helpful, but not necessary, to have a logo that identifies what your app does. I'm not proposing this as a logo -- just as a conversation point -- but I had my graphics editor opened and saw these emails and thought I'd spend a minute or two on it. II tried to represent the concept of sound/text/video and communication, but maybe the concept is better than the execution.

jitsi.pdf (22.6 KB)


#12

Le 27/01/2011 18:38, Peter Saint-Andre wrote :

FWIW, I love the new name -- it's very catchy and appealing.
   

The same for me.
However, I would prefer the previous logo, because it better fits into operating systems
taskbars, notification areas, docks etc. Logos of best known applications mostly have
larger and thicker shapes that make them more recognizable.

Don't if it is an important criteria but it matters to me if I would have to create a logo.

What about adding a background to the proposed logo? A rounded square, circle,
some kind of "earth" behind the JIT letters?

I hope all of this make sense :slight_smile:
I'll give a try this weekend.

Regards,
Valentin


#13

For example, it seems 2D and I think modern icons/logos play with
light to achieve a 3D effect. Posts on Planet Mozilla and Mozilla Labs
come to mind as containing examples of what I mean.

···

On Thu, Jan 27, 2011 at 8:34 PM, Lyubomir Marinov <lubo@sip-communicator.org> wrote:

- I don't seem to be able to notice any of the modern high-quality
icon effects and alive colors we see in Mac OS X, Windows 7 and
Ubuntu. In other words, the propsed logo seems old fashioned to me.


#14

Hi,

not at all wanting to demotivize anyone involved into the finding process for a new Logo.

But, what's wrong with the current logo? There is nowhere the word "SIP-Communicator" in it.

Perhaps it might be a good idea to keep some continuity when the name changes. When the chocolate bar "Raider" changed its name into the international brand "Twixx" in Germany in the 80ies - they kept the old local design for a while to keep continuity for the customers.

SIP Communicator is an excellent product that doesn't have to hide its history "to make a fresh start". It has simply grown beyond it's name. I always asked myself, why to start SIP Communicator to do Jabber and MSN :slight_smile:

Anyway. Jitsi sounds good to me. And it has no stupid conotations in other languages - at least not in Spanish and my mother tongue German. (remember the infamous Mitsubishi Pajero in Spain and Latin America :slight_smile: )

I like the current logo, though I don't know what it is actually supposed to mean - but with some fantasy it looks like a cloud of smoke. Like signs of smoke used to transmit news back in the old time... :slight_smile:

Greetings
Conrad

-------- Original-Nachricht --------

···

Datum: Thu, 27 Jan 2011 19:23:50 +0200
Von: Emil Ivov <emcho@sip-communicator.org>
An: Lee Sharp <leesharp@hal-pc.org>
CC: dev@jitsi.java.net
Betreff: [jitsi-dev] Re: First attempt at a new logo

Hey Lee,

На 27.01.11 17:28, Lee Sharp написа:
>> Simplicity is hence much more important than being able to guess what
the project actually does.
>>
>> The same goes for the name.
>
> But a name is supposed to be something to help people easily remember a
> person / place / concept. If it has no relevancy, it might as well be
> some random characters on a keyboard.

You mean like ... skype?

> And that does not work for people...

Well I don't know about that ... :slight_smile:

Sorry, couldn't resist the joke :). The thing is that I'd really like to
avoid debating the new name. Consider it set in stone. There is
virtually no way everyone would like it, whatever it is and that was
clear during the off-list exchanges we've had on the matter.

Hence, the decision needed to be dictatorial and as such it is not
subject to discussion :slight_smile:

> [snip]
>
> Of course I still do not understand why the name is changing. And this
> is after using Google and the website to try and find out...
>
> [snip]
>
> Perhaps if someone can tell me the rational behind jitsi, and what it
> means? Then I might be able to come up with a logo concept that could
> be more relevant...

Check this out: http://goo.gl/Y2nlA

> I am just looking for a way to increase mindshare, which is what I
> believe to be our biggest issue right now.

Yup, agreed!

> This is a hard project to
> find. I had been searching for months, and I am technically inclined.
> I only found it via a private e-mail from a contributer on a different
> list...

Agreed again!

> Right now I am thinking a logo of a kind of visual
> pun. A styalized version of one of these vehicles, on the ocean...
> http://www.travelblog.org/Photos/776766
> http://www.oldwoodies.com/img/bus/hawaiian_jitney.jpg
>
http://3.bp.blogspot.com/_qriyC0nEIDs/S8Ncpyt-NtI/AAAAAAAAByw/HAw4wGsDPxI/s1600/jitney.jpg
> jit-sea... Yes, a tad tacky, but this is my first pass...

Okay, thanks! Keep this coming guys, feedback is much appreciated!

> Also, please understand that I am not trying to pitch a fit and throw
> stones. I am trying to clearly define a issue I believe the name has,
> and propose solutions to the project. I just want to make sure I don't
> come off as a ranting madman, complaining about everything. :slight_smile:

Not at all Lee! I am grateful for your comments regardless of whether or
not I agree with all of them.

Cheers,
Emil


#15

Hi all,

and happy new year (never too late).

As Emil seems to be in a joking mood, I decided to hire the same guys that
did the gap rebranding back in october. For some reason the new logo never
made it, I felt it was so great (not really).

Cheers !
jean

···

On Fri, Jan 28, 2011 at 2:23 AM, Emil Ivov <emcho@sip-communicator.org>wrote:

Hey Lee,

На 27.01.11 17:28, Lee Sharp написа:
>> Simplicity is hence much more important than being able to guess what
the project actually does.
>>
>> The same goes for the name.
>
> But a name is supposed to be something to help people easily remember a
> person / place / concept. If it has no relevancy, it might as well be
> some random characters on a keyboard.

You mean like ... skype?

> And that does not work for people...

Well I don't know about that ... :slight_smile:

Sorry, couldn't resist the joke :). The thing is that I'd really like to
avoid debating the new name. Consider it set in stone. There is
virtually no way everyone would like it, whatever it is and that was
clear during the off-list exchanges we've had on the matter.

Hence, the decision needed to be dictatorial and as such it is not
subject to discussion :slight_smile:

> [snip]
>
> Of course I still do not understand why the name is changing. And this
> is after using Google and the website to try and find out...
>
> [snip]
>
> Perhaps if someone can tell me the rational behind jitsi, and what it
> means? Then I might be able to come up with a logo concept that could
> be more relevant...

Check this out: http://goo.gl/Y2nlA

> I am just looking for a way to increase mindshare, which is what I
> believe to be our biggest issue right now.

Yup, agreed!

> This is a hard project to
> find. I had been searching for months, and I am technically inclined.
> I only found it via a private e-mail from a contributer on a different
> list...

Agreed again!

> Right now I am thinking a logo of a kind of visual
> pun. A styalized version of one of these vehicles, on the ocean...
> http://www.travelblog.org/Photos/776766
> http://www.oldwoodies.com/img/bus/hawaiian_jitney.jpg
>
http://3.bp.blogspot.com/_qriyC0nEIDs/S8Ncpyt-NtI/AAAAAAAAByw/HAw4wGsDPxI/s1600/jitney.jpg
> jit-sea... Yes, a tad tacky, but this is my first pass...

Okay, thanks! Keep this coming guys, feedback is much appreciated!

> Also, please understand that I am not trying to pitch a fit and throw
> stones. I am trying to clearly define a issue I believe the name has,
> and propose solutions to the project. I just want to make sure I don't
> come off as a ranting madman, complaining about everything. :slight_smile:

Not at all Lee! I am grateful for your comments regardless of whether or
not I agree with all of them.

Cheers,
Emil


#16

I'll definitely drop by at FOSDEM this weekend!

Greetings, Marcel

···

On 4 Feb 2011, at 2:16 , Emil Ivov wrote:

So, it appears we have reached rough consensus on keeping the old logo
with the new name, at least for a while.

Thanks to everyone for their feedback and see you all at FOSDEM!

Emil


#17

Hey Conrad, Valentin,

На 28.01.11 00:32, Conrad Beckert написа:

Hi,

not at all wanting to demotivize anyone involved into the finding
process for a new Logo.

But, what's wrong with the current logo? There is nowhere the word
"SIP-Communicator" in it.

Hmmm ... personally I seem to be finding the idea quite appealing. It
would allow us to keep most of the stuff where we've used it (like the
SIP Communicator sports jackets that we got made).

Besides, as you point out, we could always change it later on and
keeping the old logo would thus give us more time.

Perhaps it might be a good idea to keep some continuity when the name
changes. When the chocolate bar "Raider" changed its name into the
international brand "Twixx" in Germany in the 80ies - they kept the
old local design for a while to keep continuity for the customers.

A more recent example involves Vuze keeping their blue frog after
renaming from Azureus.

Valentin also seemed to support this idea, others in favor?

Cheers,
Emil

SIP Communicator is an excellent product that doesn't have to hide
its history "to make a fresh start". It has simply grown beyond it's
name. I always asked myself, why to start SIP Communicator to do
Jabber and MSN :slight_smile:

Anyway. Jitsi sounds good to me. And it has no stupid conotations in
other languages - at least not in Spanish and my mother tongue
German. (remember the infamous Mitsubishi Pajero in Spain and Latin
America :slight_smile: )

I like the current logo, though I don't know what it is actually
supposed to mean - but with some fantasy it looks like a cloud of
smoke. Like signs of smoke used to transmit news back in the old
time... :slight_smile:

Greetings Conrad

-------- Original-Nachricht --------

Datum: Thu, 27 Jan 2011 19:23:50 +0200 Von: Emil Ivov
<emcho@sip-communicator.org> An: Lee Sharp <leesharp@hal-pc.org>
CC: dev@jitsi.java.net Betreff: [jitsi-dev] Re: First attempt at a
new logo

Hey Lee,

На 27.01.11 17:28, Lee Sharp написа:

Simplicity is hence much more important than being able to
guess what

the project actually does.

The same goes for the name.

But a name is supposed to be something to help people easily
remember a person / place / concept. If it has no relevancy, it
might as well be some random characters on a keyboard.

You mean like ... skype?

And that does not work for people...

Well I don't know about that ... :slight_smile:

Sorry, couldn't resist the joke :). The thing is that I'd really
like to avoid debating the new name. Consider it set in stone.
There is virtually no way everyone would like it, whatever it is
and that was clear during the off-list exchanges we've had on the
matter.

Hence, the decision needed to be dictatorial and as such it is not
subject to discussion :slight_smile:

[snip]

Of course I still do not understand why the name is changing.
And this is after using Google and the website to try and find
out...

[snip]

Perhaps if someone can tell me the rational behind jitsi, and
what it means? Then I might be able to come up with a logo
concept that could be more relevant...

Check this out: http://goo.gl/Y2nlA

I am just looking for a way to increase mindshare, which is what
I believe to be our biggest issue right now.

Yup, agreed!

This is a hard project to find. I had been searching for months,
and I am technically inclined. I only found it via a private
e-mail from a contributer on a different list...

Agreed again!

Right now I am thinking a logo of a kind of visual pun. A
styalized version of one of these vehicles, on the ocean...
http://www.travelblog.org/Photos/776766
http://www.oldwoodies.com/img/bus/hawaiian_jitney.jpg

http://3.bp.blogspot.com/_qriyC0nEIDs/S8Ncpyt-NtI/AAAAAAAAByw/HAw4wGsDPxI/s1600/jitney.jpg

jit-sea... Yes, a tad tacky, but this is my first pass...

···

Okay, thanks! Keep this coming guys, feedback is much appreciated!

Also, please understand that I am not trying to pitch a fit and
throw stones. I am trying to clearly define a issue I believe
the name has, and propose solutions to the project. I just want
to make sure I don't come off as a ranting madman, complaining
about everything. :slight_smile:

Not at all Lee! I am grateful for your comments regardless of
whether or not I agree with all of them.

Cheers, Emil

--
Emil Ivov, Ph.D. 67000 Strasbourg,
Project Lead France
SIP Communicator
emcho@sip-communicator.org PHONE: +33.1.77.62.43.30
http://sip-communicator.org FAX: +33.1.77.62.47.31


#18

A simple contribution, in case you’re interested.

Cyber.-

···

From: Jean Lorchat [mailto:jean.lorchat@gmail.com]

Sent: jueves, 27 de enero de 2011 07:36 p.m.
To: Emil Ivov
Cc: dev@jitsi.java.net
Subject: [jitsi-dev] Re: First attempt at a new logo

Hi all,

and happy new year (never too late).

As Emil seems to be in a joking mood, I decided to hire the same guys that did the gap rebranding back in october. For some reason the new logo never made it, I felt it was so great (not really).

Cheers !

jean

On Fri, Jan 28, 2011 at 2:23 AM, Emil Ivov <emcho@sip-communicator.org> wrote:

Hey Lee,

На 27.01.11 17:28, Lee Sharp написа:

Simplicity is hence much more important than being able to guess what the project actually does.

The same goes for the name.

But a name is supposed to be something to help people easily remember a
person / place / concept. If it has no relevancy, it might as well be
some random characters on a keyboard.

You mean like ... skype?

And that does not work for people...

Well I don't know about that ... :slight_smile:

Sorry, couldn't resist the joke :). The thing is that I'd really like to
avoid debating the new name. Consider it set in stone. There is
virtually no way everyone would like it, whatever it is and that was
clear during the off-list exchanges we've had on the matter.

Hence, the decision needed to be dictatorial and as such it is not
subject to discussion :slight_smile:

[snip]

Of course I still do not understand why the name is changing. And this
is after using Google and the website to try and find out...

[snip]

Perhaps if someone can tell me the rational behind jitsi, and what it
means? Then I might be able to come up with a logo concept that could
be more relevant...

Check this out: http://goo.gl/Y2nlA

I am just looking for a way to increase mindshare, which is what I
believe to be our biggest issue right now.

Yup, agreed!

This is a hard project to
find. I had been searching for months, and I am technically inclined.
I only found it via a private e-mail from a contributer on a different
list...

Agreed again!

Right now I am thinking a logo of a kind of visual
pun. A styalized version of one of these vehicles, on the ocean...
http://www.travelblog.org/Photos/776766
http://www.oldwoodies.com/img/bus/hawaiian_jitney.jpg
http://3.bp.blogspot.com/_qriyC0nEIDs/S8Ncpyt-NtI/AAAAAAAAByw/HAw4wGsDPxI/s1600/jitney.jpg
jit-sea... Yes, a tad tacky, but this is my first pass...

Okay, thanks! Keep this coming guys, feedback is much appreciated!

Also, please understand that I am not trying to pitch a fit and throw
stones. I am trying to clearly define a issue I believe the name has,
and propose solutions to the project. I just want to make sure I don't
come off as a ranting madman, complaining about everything. :slight_smile:

Not at all Lee! I am grateful for your comments regardless of whether or
not I agree with all of them.

Cheers,
Emil


#19

Also, the icon and the logo do not have to be the same. We can get a new logo and the geni can be demoted to mascot. For example, the BSDs. All of them have a logo, and all of them have the deamon.

http://www.bsd.org/ (in the ico file)
http://www.dragonflybsd.org/ (Actually can not find the deamon... It used to be there)
http://www.netbsd.org/gallery/advocacy/ (all over)
http://www.openbsd.org/ (also gone... No deamon love)
http://www.freebsd.org/ (All over)

OK, so not as close as it used to be, but that actually supports your point more. We can have a logo and keep Aladdin.

      Lee

···

On 01/27/2011 06:49 PM, Emil Ivov wrote:

Hey Conrad, Valentin,

На 28.01.11 00:32, Conrad Beckert написа:

Hi,

not at all wanting to demotivize anyone involved into the finding
process for a new Logo.

But, what's wrong with the current logo? There is nowhere the word
"SIP-Communicator" in it.

Hmmm ... personally I seem to be finding the idea quite appealing. It
would allow us to keep most of the stuff where we've used it (like the
SIP Communicator sports jackets that we got made).

Besides, as you point out, we could always change it later on and
keeping the old logo would thus give us more time.

A more recent example involves Vuze keeping their blue frog after
renaming from Azureus.

Valentin also seemed to support this idea, others in favor?


#20

Hi all,

I also find the idea of keeping the same logo quite good!

I agree with all said and would add that I'd really like that we take the time to create our perfect logo:) That has a nice "modern" design, fits well the new name and we all like it :slight_smile: Changing the logo right now may result in a new logo that is less better than the old one, which after all is not our goal.

Cheers,
Yana

···

On Jan 28, 2011, at 12:49 AM, Emil Ivov wrote:

Hey Conrad, Valentin,

На 28.01.11 00:32, Conrad Beckert написа:

Hi,

not at all wanting to demotivize anyone involved into the finding
process for a new Logo.

But, what's wrong with the current logo? There is nowhere the word
"SIP-Communicator" in it.

Hmmm ... personally I seem to be finding the idea quite appealing. It
would allow us to keep most of the stuff where we've used it (like the
SIP Communicator sports jackets that we got made).

Besides, as you point out, we could always change it later on and
keeping the old logo would thus give us more time.

Perhaps it might be a good idea to keep some continuity when the name
changes. When the chocolate bar "Raider" changed its name into the
international brand "Twixx" in Germany in the 80ies - they kept the
old local design for a while to keep continuity for the customers.

A more recent example involves Vuze keeping their blue frog after
renaming from Azureus.

Valentin also seemed to support this idea, others in favor?

Cheers,
Emil

SIP Communicator is an excellent product that doesn't have to hide
its history "to make a fresh start". It has simply grown beyond it's
name. I always asked myself, why to start SIP Communicator to do
Jabber and MSN :slight_smile:

Anyway. Jitsi sounds good to me. And it has no stupid conotations in
other languages - at least not in Spanish and my mother tongue
German. (remember the infamous Mitsubishi Pajero in Spain and Latin
America :slight_smile: )

I like the current logo, though I don't know what it is actually
supposed to mean - but with some fantasy it looks like a cloud of
smoke. Like signs of smoke used to transmit news back in the old
time... :slight_smile:

Greetings Conrad

-------- Original-Nachricht --------

Datum: Thu, 27 Jan 2011 19:23:50 +0200 Von: Emil Ivov
<emcho@sip-communicator.org> An: Lee Sharp <leesharp@hal-pc.org>
CC: dev@jitsi.java.net Betreff: [jitsi-dev] Re: First attempt at a
new logo

Hey Lee,

На 27.01.11 17:28, Lee Sharp написа:

Simplicity is hence much more important than being able to
guess what

the project actually does.

The same goes for the name.

But a name is supposed to be something to help people easily
remember a person / place / concept. If it has no relevancy, it
might as well be some random characters on a keyboard.

You mean like ... skype?

And that does not work for people...

Well I don't know about that ... :slight_smile:

Sorry, couldn't resist the joke :). The thing is that I'd really
like to avoid debating the new name. Consider it set in stone.
There is virtually no way everyone would like it, whatever it is
and that was clear during the off-list exchanges we've had on the
matter.

Hence, the decision needed to be dictatorial and as such it is not
subject to discussion :slight_smile:

[snip]

Of course I still do not understand why the name is changing.
And this is after using Google and the website to try and find
out...

[snip]

Perhaps if someone can tell me the rational behind jitsi, and
what it means? Then I might be able to come up with a logo
concept that could be more relevant...

Check this out: http://goo.gl/Y2nlA

I am just looking for a way to increase mindshare, which is what
I believe to be our biggest issue right now.

Yup, agreed!

This is a hard project to find. I had been searching for months,
and I am technically inclined. I only found it via a private
e-mail from a contributer on a different list...

Agreed again!

Right now I am thinking a logo of a kind of visual pun. A
styalized version of one of these vehicles, on the ocean...
http://www.travelblog.org/Photos/776766
http://www.oldwoodies.com/img/bus/hawaiian_jitney.jpg

http://3.bp.blogspot.com/_qriyC0nEIDs/S8Ncpyt-NtI/AAAAAAAAByw/HAw4wGsDPxI/s1600/jitney.jpg

jit-sea... Yes, a tad tacky, but this is my first pass...

Okay, thanks! Keep this coming guys, feedback is much appreciated!

Also, please understand that I am not trying to pitch a fit and
throw stones. I am trying to clearly define a issue I believe
the name has, and propose solutions to the project. I just want
to make sure I don't come off as a ranting madman, complaining
about everything. :slight_smile:

Not at all Lee! I am grateful for your comments regardless of
whether or not I agree with all of them.

Cheers, Emil

--
Emil Ivov, Ph.D. 67000 Strasbourg,
Project Lead France
SIP Communicator
emcho@sip-communicator.org PHONE: +33.1.77.62.43.30
http://sip-communicator.org FAX: +33.1.77.62.47.31